Senior Platform Developer

Extreme Reach, Senior Platform Developer

Extreme Reach

Kuala Lumpur, Malaysia

Coordinated the AI Generated Order project across teams, worked on platform enhancements and targeted fixes across media workflows, and led the Print Products team. Delivered Sendplus and Quickprint improvements including stability fixes, Apple Silicon compatibility and deployment automation.

Everything is a pipeline. A creative asset arrives as one file and has to leave as forty, each cut to a different specification, each with a transmission slot that will not move. It is the same real-time discipline wearing a different hat — the deadline is an air date rather than a buffer callback, and it is every bit as unforgiving.

What I did at Extreme Reach

  • Coordinated the AI Generated Order project, ensuring scalable design and effective cross-team collaboration.
  • Worked on XR platform enhancements and targeted fixes to improve usability across media workflows.
  • Led the Print Products team, managing ad-hoc projects and balancing workloads with the Product Manager.
  • Delivered Sendplus and Quickprint improvements including stability fixes, Apple Silicon compatibility, and deployment automation.

Tech stack

  • C#/.NET
  • C++
  • TypeScript
  • Go
  • ServiceStack
  • Angular
  • React
  • Gin
  • Qt
  • MSSQL
  • Redis
  • Azure AI Foundry
  • AWS Bedrock
  • Docker
  • Jenkins
  • IIS
  • Terraform
  • AWS
  • Azure
  • Prometheus
  • Grafana
An interactive media delivery pipeline: creative assets flowing through ingest, transcode, quality control and delivery stages, where adding or removing workers at a stage changes throughput and builds a visible queue.

Other Life //Fifteen years on from the first SoundCloud upload.